Monday, July 19, 2010

Couture Today. Couture Tomorrow?

Ever wonder what exactly is couture fashion?  Couture, aka Haute Couture, is high fashion, custom made to be specially fitted for someone by a skilled dress/garment maker.  Couture is typically known to be a bit pricey, high quality, and elegant garment. The Golden Age of Couture: Paris and London 1947-1957

When I think of Couture clothing I think of old movies from the 1940s and 1950s, Audrey Hepburn or Dorthy Day.  Breakfast at Tiffany's comes to mind.  Years ago women would spend a day shopping in their nearby downtown city at large department stores.  They would have tea, buy clothing that would be wrapped neatly in boxes, and send the boxes home (very different from the clothing tossed in a bag today, huh?).

Clothing today is mostly mass produced from China, so we lack the quality and care of clothing in the past.  According to my mother even the feel of the clothing has gone down hill.  Instead of clothing being an investment, clothing today has become as disposable as electronics.  People want to spend less and less on clothing by purchasing garments from Walmart instead of more expensive designers.  Maybe the electronics industry has changed this perception of fashion.  Many people wear clothing for one season and toss it aside the next.  I have to admit I still have a few dresses and some blouses from when I was in middle school in the middle 90s which is now...almost 13 years ago.

With my business Rice Rafferty I wanted to make something you could wear for more than one season, for years to come, to pass down to your grandchildren as a special keepsake.  These accessories are designed with love and meant to be cherished.   about us   to buy

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